POUCH AUSTRALIA

We first fell in love with Pouch Australia when we visited Life In Style. Not only are the ladies behind the brand all sorts of awesome. So are the products.

We try to be house proud. We try to have a clean home. We try to dodge all the little ouchy-bits of lego left lying around the house. And occasionally. We get eye-twitch-ocd with all the toys everywhere. That is why we love our Play Pouches. The most stylish. Sensible. Durable. Ideal way to help us be clean. And clutter free.

Kate and Kate are great friends who became business partners. With six children between them, they are no strangers to a house scattered full of toys. When it all became too much. And the toys started taking over. They had an idea and decided to redesign and modernise the old style of sheet-string-bag-storage. So. Pouch Australia began. The Play Pouch was born. And we love them.

TELL US A LITTLE ABOUT YOUR BUSINESS, POUCH AUSTRALIA.
Pouch Australia products are all about simple, stylish storage. The Play Pouch is a toy storage bag and mat in one that can be spread out for playing on or around. The ropes pull up the edges and the Play Pouch bunches together to store all the bitsy things inside. It looks really great plopped or hung. We’ve got great monochrome prints and lots of great colours so there is a Play Pouch to suit almost any interior.

AND WHAT MADE YOU START UP YOUR BUSINESS.
The Play Pouch is based on a vintage concept, Kate Campbell had a Lego bag as a child, but when she described her childhood Lego bag to me I imagined it differently to the original. I had never seen a storage bag and mat like Kate described, but I knew it had to be better than a plastic tub! I got to work, sewing, improving, refining and testing until our early prototype emerged. It was time to share our Play Pouch with family and friends. Eventually our business grew and we started to sell beyond our own circles. It has been so exciting!

HOW DO YOU MANAGE THE MUM LIFE WORK LIFE JUGGLE.
It’s not easy! We focus on the positive aspects of being able to be flexible with our working hours and we love being able to work from home. Lately we’ve been able to employ some part-time help and that has been a huge relief.

CAN YOU SHARE WHAT YOU BOTH DID PRIOR TO STARTING YOUR SMALL BUSINESS.
Kate Campbell is a singer and has continued to work in her duo and band. She also worked in recruitment and in real estate. Kate O’Donoghue worked in marketing and development in the arts and also in partnership with her husband on their construction business. They also have a farm in Willunga SA.
 
THROUGHOUT YOUR BUSINESS JOURNEY, WHAT WOULD YOU SAY IS THE BIGGEST LESSON YOU HAVE LEARNT SO FAR IS.
Try and try again! Early on we had to think laterally to find a way to get our product just right. And then we had to keep trying through the process of finding a great manufacturing partner. And we continue to push on, evolving our designs, finding brilliant stockists and seeking perfect distributors for our products.

AND WHAT HAS BEEN YOUR BIGGEST CAREER HIGHLIGHT.
Recently we were awarded the GALA award for Play Pouch in the kids toys and games category. This is a really well respected award in the retail industry and we feel so honoured to have won.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING A SMALL BUSINESS.
There’s no easy path or quick fix – running your own business requires massive dedication and huge time commitment. The money generated tends to be poured back into growing the business. Nevertheless, the autonomy, learning and satisfaction can outweigh these challenges tenfold.

WHO ARE YOUR BIGGEST INFLUENCERS.
Our mums! They have been nothing but supportive of us and bringing Pouch to life from day 1! I think each other as well, we are the best of friends but have also been able to have a successful working relationship which has been a huge key to success of Pouch so far!

AND WHAT IS PLANNED FOR POUCH AUSTRALIA'S FUTURE.
We’ll continue to release great prints and colours and innovate the concept as we have with the Aqua Pouch – our new waterproof carry all and mat. We have some excellent new variations to release this year and we can’t wait to share them with you all!

GET YOUR STALK ON.
@playpouch_kids

GET YOUR SHOP ON.
www.playpouch.com.au

SAY HELLO.
hello@playpouch.com.au

Plus. For all our readers who would love to get their shop on.
Please use the code captainandco for FREE SHIPPING*. 
*Australian Orders only.

TOP FIVE TO FOLLOW.
@kidsdesignlife because the feed is divine
@_laurenkate for fitness and health inspo from a gorgeous mama
@lauraiz – have you seen this baby dressed up while sleeping?
@adelaideloves for the local word on the street
@littleriverlove the sweetest mummy and the cutest kid on insta

FAST FIVE.
WORD THAT MAKES YOU LAUGH

Onion.

WORD THAT MAKES YOU CRINGE.
Whatevs.

PET PEEVE.
When people put empty containers back in the fridge.

GUILTY PLEASURE. 
Wine.

SOMETHING YOU ARE GOOD AT THAT PEOPLE MAY NOT KNOW.
Puzzles.