HUDDLE

We love Huddle. The colours. The quality. The style. The story. And the super Mama behind the brand.

Like most small business Mums. Ali wanted to prioritise her family and be at home with her children Saskia and Bowie, but needed a little something more. Her daughter Saskia was diagnosed with Kabuki syndrome at birth. This combined with her love of sustainable, natural, slow living inspired her to start her own business. So she left her job in banking. Ventured into the wonderful world of kids clothing. And started Huddle.

Huddle clothing is made in Marrickville New South Wales. And is made using the softest Australian and New Zealand Merino Wool. Our favourite. The Summer launch collection was all sorts of beautiful. And the winter collection is even more beautiful. 

Ali shares her struggles. How she manages the juggle. What's next. And more.

TELL US ABOUT YOUR BUSINESS, HUDDLE AND HOW IT BEGAN.
I was looking for a new challenge that was separate from my life with my kids, but one that still allowed me to work from home and be there to pop out and give them a cuddle or help put them to bed. My husband had done some work with Australian Merino in the past, so it was on my radar. There was no lightbulb moment, it was more of a slow burn idea that grew and grew. Which is fitting really as it grew from a passion for sustainable, natural, slow living. I like things that are simple but beautiful and I realised that instead of just finding clothes that met those criteria for my kids, I wanted to create some.

‘THERE WAS NO LIGHTBULB MOMENT, IT WAS MORE OF A SLOW BURN IDEA THAT GREW AND GREW.’

AND FOR THOSE WHO DON'T KNOW ABOUT CROWDFUNDING. CAN YOU SHARE A LITTLE ABOUT YOUR KICKSTARTER CAMPAIGN.
Crowdfunding is an exciting new way for entrepreneurs to secure funding for their creative projects, from supporters around the world. It is essentially seeking small investments in your business before you have produced anything, and you reward those investments with the products you create once they are available. For me it was a way to get family, friends, friends of friends and social media followers involved in the business at a grass roots level. I was overwhelmed with the response and very proud that we met our funding goal.

HOW DO YOU MANAGE THE MUM LIFE WORK LIFE JUGGLE.
The juggle is really hard. I don’t think I would find it manageable if I didn’t have an amazing partner in my husband and two wonderful parents who are always on hand to help out. You can’t do it all though, and some days it feels like the pressure is too much, but for me working is such a core part of my identity that I think I will always need to do it in some form whether it IS owning a small business, working in a bank or doing charity work, working keeps me sane.   

‘FOR ME WORKING IS SUCH A CORE PART OF MY IDENTITY THAT I THINK I WILL ALWAYS NEED TO DO IT IN SOME FORM’

THROUGHOUT YOUR BUSINESS JOURNEY, WHAT WOULD YOU SAY IS THE BIGGEST LESSON YOU HAVE LEARNT.
I have often wished I had business partner. It is really hard doing it all on your own. My husband (Anthony) is a huge help, not just because he often looks after the kids! He has a big creative influence on the business, but having a partner would open up a world of opportunities. Two minds are definitely better than one and many hands do make light work!

AND WHAT HAS BEEN YOUR BIGGEST BUSINESS HURDLE.
Find a new manufacturer in Sydney at the last minute for my first collection!!! Took all my strength not to give up but I persevered and I am so glad I did.

WHAT ADVICE WOULD YOU GIVE SOMEONE STARTING A BUSINESS.
Take the time to get it right, don’t rush things. Take all the advice you can get from people with experience and if possible, find a partner.

AND WHAT IS PLANNED FOR HUDDLES FUTURE.
I have two goals for Huddle’s future; some adult styles in the next collection and using Huddle as a platform to fund some charities that are close to our family’s heart.

GET YOUR STALK ON.
@huddlesyd

GET YOUR SHOP ON.
www.huddlesyd.com.au

SAY HELLO.
info@huddlesyd.com.au

TOP TO FOLLOW.
@sannehop
@womensagenda
@suchgreatheightskids
@humansofny
@estiloemporio
@islandofsea
@londonxboston
@sistersandthesea 

And of course my Brand Reps.
@kombilife
@avadiaries
@haus_of_boys

FAST FIVE.
BIGGEST INSPIRATION.

Paediatric Cardiac Surgeons – could there be a more stressful job in the world? Takes a very special and amazing person to do that job and I am in awe.

WORD THAT MAKES YOU LAUGH.
Dag.

WORD THAT MAKES YOU CRINGE.
Sheila.

SOMETHING YOU ARE NO GOOD AT.
Singing. I am tone deaf and atrocious and only my kids like me singing, bless them.

SOMETHING THAT IRKS YOU.
Common spelling errors like using There instead of Their, Your instead of You’re.