BAUD + CO
WHAT MADE YOU START UP BAUD + CO
I saw a bit of a gap in the market for cool and comfy kids seating – pretty much seating that kids could chill out, read, relax, play, snooze or watch telly on - that also, importantly, looked good in the lounge room/bedroom/playroom. So I developed some covers for flip out couches (you know, in case people were getting sick of seeing Dora or Spiderman in their lounge rooms). After these, I launched the original PomPom Beanbag. The success of the PomPom beanbag has grown steadily over the 2 years since, followed on by the recent launch of the PomPom Floor Cushions.
AND WHERE DID THE NAME COME FROM
Pretty original. Baud is my surname. I was using it as a working name until I came up with something – then decided I quite liked it. People often ask how you pronounce it – its ‘bow’ as in “bow tie”.
WE LOVE YOUR WORK. CAN YOU DESCRIBE YOUR PRODUCTS
The Pom Pom Beanbags are triangular shaped which gives the beanbag great back and head support. They are supremely comfy and you don’t “sink” like in regular beanbags. They feature a brass zip down the back which we are now known for (it’s a safety zip too, so little fingers can’t open). The PomPom Floor Cushions come in both round and square and are perfect for lounging around on, and putting into teepees and reading nooks.
THROUGHOUT YOUR BUSINESS JOURNEY, WHAT WOULD YOU SAT THE BIGGEST LESSON YOU HAVE LEARNT SO FAR
Be a bit flexible and fluid. If you want to change the designs half way into it all, then do. If you suddenly dislike the range and want to start again, then do. Don’t get too stuck in a business plan when your gut says “no”.
WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING A SMALL BUSINESS
There’s loads of people out there who will support you, it’s a great thing, especially in the world of Instagram.
WHAT IS PLANNED FOR BAUD + CO'S FUTURE
Widening the range and introducing some beautiful new products – there’s so many ideas flying around in my head.
Well I love Oprah - trying to “live my best life”!
WORD THAT MAKES YOU LAUGH
WORD THAT MAKES YOU CRINGE
Everyone in my family calling out to me/asking me questions at the same time.
Trying to get children ready/into the car in the morning.